You run the business
We drive the leads
Enterprise-grade Google Ads, lead tracking and website care, built for local and growing businesses at a price that fits. We build campaigns around what people actually search for, then trace calls and form fills back to the ads that earned them.
A new company
with experienced founders
We are a new company; the founders are not new to the work. Tom has spent ten years managing Google and Microsoft Ads and has worked with hundreds of businesses. Ted has spent two decades building technology and now focuses on marketing technology and automation. You get that experience without an enterprise agency's overhead.
10 years
in digital marketing, with Google and Microsoft Ads strategy
20 years
building technology, now in marketing technology and automation
Hundreds
of businesses Tom has worked with
Premier + Elite
Google Premier Partner and Microsoft Elite Partner status at Tom's previous agency
Sound familiar?
Most owners start here
We work with local and growing businesses in any industry. The details change; the problems rarely do. Owners often reach out after running into one of these.
Paying for clicks that never call
Money goes out every month, and the phone stays quiet.
Ads that match nothing
Someone searches for one thing, your ad says another, and your page says a third.
No idea which ads bring in customers
Spend is spread everywhere, and nobody can say what is working.
Reports full of jargon
Impressions and click-through rates, but no calls, jobs or revenue.
A website nobody looks after
Slow pages, old plugins and a form that may not even send.
One more hat to wear
Marketing squeezed in after hours, on top of running the business.
Here is how
we fix it
We run the ads
Google and Microsoft Ads built around what people actually search, with search terms reviewed regularly and irrelevant clicks cut back.
We keep the website working
Fast, secure, current and easy to edit. Updates, backups and best practices handled.
We track your leads
Calls, forms and booked jobs traced back to the campaign that earned them, reported in plain English.
What you get
when you work with us
Three jobs most agencies treat separately. We run them as one system, so the ad, the page and the report tell the same story.
Ads that put you in front of people ready to call
Search campaigns built around buyer intent, matched to a page that finishes the job.
Google and Microsoft Ads built, run and tuned on a regular schedule
Search terms reviewed and negative keywords added to cut irrelevant clicks
Call, form and booked-job tracking on every campaign
Follow-up automation so new leads get a prompt reply
A site that is looked after, not just launched
Hosting, security and best practices handled for you.
Managed hosting, backups and security updates
Speed, accessibility and search basics checked regularly
Fixes and edits handled, or edit it yourself
Pages matched to the ads that send visitors to them
The software big companies use, set up for you
Marketing automation and clear dashboards, without an enterprise budget.
Marketing automation tied to your leads
Data analysis on your real numbers, in plain English
Automation for repetitive work such as reporting and follow-up
A person reviews anything that matters
Every dot, connected
From search to sale
Plenty of marketers report clicks. We report phone calls, booked jobs and revenue, because that is how you measure your business.
Someone searches
Your ad appears at the moment they need you.
They visit your site
It answers their questions and earns their trust.
They call or book
Every call and form is tracked to its source.
The job is booked
Followed through to the booking, so we see what closed.
Revenue, traced
You see what every dollar of ad spend returned.
Monthly lead report
Last 30 days
Phone calls
142
▲ 38% vs last month
Bookable calls
96
68% of all calls
Booked calls
71
74% of bookable
Cost per lead
22% lower
▼ vs last month
Where booked calls came from
Google Ads
62%
Microsoft Ads
24%
Organic and referral
14%
Sample report, illustrative data
Then we close
the loop
Booked-job data can go back into Google Ads, so its bidding optimizes toward customers who became jobs, not just clicks. It takes tracking set up correctly at the start, which is part of what we do, and you see the results in your monthly report.
What happens
after you reach out
No mystery and no months of onboarding. Three steps, and you always know which one you are on.
1
Intro call
2
Your plan
3
Launch and grow
Tell us about your business
A short call about your goals, your customers and what is working today. No pitch deck.
We scope it around you
A proposal built for your business and your goals, with a clear price before you commit.
We build, launch and improve
Campaigns and site go live with tracking in place from day one, then get reviewed and improved on a regular schedule.
Two founders
one team
Technology meets the in-person, home-grown way local businesses actually work. Tom brings a decade of paid search experience. Ted brings marketing technology, automation and data analysis. You get both, and you talk to both.
Paid search and strategy
Tom McGlennen
CEO and co-founder
Ten years of Google and Microsoft Ads for hundreds of businesses. Tom learns what sets your business apart, then builds your campaigns around it.
Marketing technology and automation
Ted Schneider
CTO and co-founder
Two decades building technology, now focused on marketing technology, automation and data analysis, so your reports rest on real numbers and routine work gets automated.
Get a plan
built around your business
We will scope a plan around your business and send it for your review before you commit to anything.